About the Author

Heather Meyer is a Professor of Marketing in the College of Business and Technology at the University of Nebraska at Kearney.  She has been teaching since 2011 and has been awarded the Outstanding Faculty Award by the College of Business & Technology. Dr. Meyer’s research focuses on consumer identity signaling, generational differences, transgender and gender diverse individuals’ experiences with healthcare, advertising as a theater presentation, and how advertising impacts firm performance. She has published in journals such as Qualitative Market Research, Qualitative Health Research, Journal of Consumer Marketing, Journal of Promotion Management, and Marketing Intelligence and Planning. She presents her research at conferences such as the Association for Consumer Research, International Congress of Qualitative Inquiry, American Marketing Association, and the American Academy of Advertising. She was a part of a grant team that received funding from the National Institute of Health (NIH) to reduce stigma and improve mental healthcare for transgender and gender diverse individuals living in undeserved areas.  Entities such as the Grand Island Chamber of Commerce, Association of Real Estate License Law Officials, Nebraska Educational Service, and the Nebraska Auctioneer Association have invited her to speak.

 

Education

Ph.D., Advertising, University of Texas at Austin

M.S., Advertising, University of Illinois at Urbana-Champaign

B.J., Advertising, Minor in Art, University of Nebraska-Lincoln